Marks and Spencer in Liverpool City Centre on Thursday 2nd July 2020

Why is it necessary to captivate jaded shoppers? Because you may now be finding yourself with less people coming through your doors. You might have been planning on growing your sales this year, or perhaps you were going to add new stores, but because of Covid-19 that’s all been changed.

As shoppers have been locked down, stores are now reopening, but the problem is that while many shoppers can go out, your shoppers may have been lured to just go online and buy.

How can you captivate your jaded shoppers as they venture out?

By doing one thing that by design online can’t do…

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