Retailers are susceptible to doubt and the anxiety that comes from nagging questions like,

  • “What if I have to close?
  • What if I get the virus?
  • What if shoppers don’t return?”

Getting past that Coronavirus Retail trap takes keeping your mind engaged.

What triggers anxiety?

Most of us reach a breaking point caused by too much news about the pandemic, too much uncertainty in a relationship, a stressful situation with family, or the stress of not enough money to make payroll or to pay your bills.

Does generalized anxiety go away if you ignore it? I wish I could say yes, but that just doesn’t work. It’s as if you’re trying to tell yourself a lie.

You can’t make the trigger go away by just ignoring it. That’s how you end up with a heart attack or the loss of your business.

I can say from my own experience, if you see anxiety for what it is, a feeling of helplessness, you can use that and its accompanying fear to gain leverage on yourself.

This article describes 30 simple and effective ways to battle anxiety without medication, drugs, or alcohol…

Read full article – by Bob Phibbs, The Retail Doctor

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